We had a very successful two year run as the social media agency of record for Budweiser and Bud Light. As with Turner networks and many of our clients, we become agile consultants first: Custom designing an agile process that will work inside of their unique culture. Along with the marketing department, this includes legal, product, corporate communication, and senior management stakeholders. Here are some of the results of our efforts:
Generated over 580 million total impressions with a 140% increase in engagement on Facebook / Instagram & Twitter.
275.4% increase in action rate on Twitter compared to benchmark data
77.1% increase in video completion rate on Facebook / Instagram
41.7% decrease in cost per completion view on Facebook / Instagram
Walking Dead season finale: “Zombie survival kit”
Mad Men Season finale: “Last Call”
Game of Thrones premiere: “Going north of the wall tonight? Looks like you will need a ride.”
40th Anniversary of Jaws
Conan hosts the MTV music awards
The Masters golf tournament
Godzilla movie premiere
20th anniversary of Forrest Gump
50th anniversary of the moon walk
X-Men movie premiere
Walking Dead season premiere
Cinco de Mayo
Night before USA's first match in the World Cup
Music and Budweiser series: The 1970s
World Cup: Luis Suarez of Uruguay bites an Italian soccer player during play. We presented this idea to Bud Light and had it approved and posted to Twitter within an hour after the incident. Consumer and trade news outlets reported on how Bud Light successfully won the moment.
ESPN the Magazine annual Body issue